Monthly Archives: March 2015

People-Centered Innovation, book review and reflexions

OliveiraCoverWebWhat can anthropologists do outside the academia, especially in the private sector? It is a tricky question to which this book offers answers, exemplified by detailed cases the author faced as a professional anthropologist. Halfway between biography and an anthropology essay, Oliveira presents his professional career within the last five years, as he switched from being a clinical psychologist to a practitioner in innovation research. Over the pages, we follow the evolution of his thoughts as he conducts different ethnographical researches and eventually co-creation workshops: from crisps consumption to wine, going through cryopreservation to promotions in shopping center to achieve in the technology sector.

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